Looking for Digital marketing Servcies in Qatar? Digital Marketing is the process of promoting a brand’s products and/or services online through different channels to reach their goals throughout the marketing funnel including awareness, consideration, conversion, loyalty and advocacy. It can also be known as online marketing, web marketing or internet marketing.
Digital Marketing Services Include:
Social Media Marketing
SEO, otherwise known as search engine optimisation, is the process of optimising your website and content to reflect the phrases you want to be found for when people use search engines such as Google, Bing etc. This generates what is known as organic traffic for your website and is a great digital marketing channel to boost visibility whilst being cost-effective.
PPC, otherwise known as pay per click, is a form of advertising where you pay every time your advert is clicked on. A well-known PPC advertising platform is Google Ads where adverts are displayed within the search engine results or can be shown on Google’s display network. PPC digital marketing is a great way to quickly pick up the pace of your marketing strategy and show above your competitors.
Content marketing can contribute towards raising brand awareness, increasing customer trust, improving social media and SEO strategies and creating 360-degree approach to your digital marketing. Content marketing is where high-quality content is produced through thorough research and analysis to include keywords and relevant industry-related topics.
Digital Marketing Services SEO PPC Content
Social Media Marketing
Social media marketing includes an organic and a paid approach within digital marketing. Organic social media is where marketers create content to post on a social media platform that will generate engagement and target their following. Brands also leverage themselves through taking full advantage of each platform’s features and connecting to their target audiences. Paid social media allows you to put your advert or post in front of the right people at the right time to enable them to convert for your business or attract them to want to know more about you.
Digital marketing analytics isn’t as much of a separate channel approach to marketing but more of an influence on every other service. Analytics within digital marketing is data collected regarding your marketing activities which enable brands to see whether or not their campaigns and efforts are paying off. This influences their next steps and allows them to be more scientific and factual with their planning.
CRO, otherwise known as conversion rate optimisation, is ensuring that potential customers/clients on your website interact the way you need them to. This could be filling out contact forms, clicking buttons or downloading documents. This includes A/B testing and ensuring that the customer journey on a website is as easy as possible.