What is E-commerce SEO?
E-commerce SEO is all about optimising your eCommerce website and getting your product pages to appear on the first page of the organic search results page. The process of doing eCommerce SEO is a bit different from traditional SEO as it involves many more keywords to optimize due to the wide range of products that you are selling on your eCommerce website. When eCommerce SEO is done right, you will be able to rank more product pages on the first page of Google, thus increasing your sales.
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Why SEO Matters for E-commerce Website?
According to a report by SEMRush, 37.5% of all traffic to e-commerce sites comes from search engines. And 23.6% of e-commerce sales and orders are directly linked to organic traffic. With the statistics above, it is imperative that you win at the eCommerce SEO game. With eCommerce SEO, you also save on advertising costs and this generates more profit for your business.